Schema - SEO Audit | Northwest Express Auto Care

Every page outputs structured data through Rank Math Pro, and the core is right: an AutoRepair business with the correct name, street address, phone and logo. That's a better start than most. But the facts search engines and AI tools read from it are wrong or incomplete. The hours say the shop closes at 7 PM on Mondays and Fridays, while Google and the site's own header say 6 PM. Two of the hours lines use formats machines can't parse ("Sunday CLOSE", and an en-dash on Saturday). There are no map coordinates, no links to the shop's other profiles, no price range and no service area. And 86 pages call themselves an "Article" written by "albertgalopastor1987", a WordPress login, complete with a Gravatar image. There's no Service, Offer or FAQ markup anywhere. Most of this is a one-sitting fix in Rank Math (H3).

Status, October 7, 2026

Re-estimated score: about 70/100 (was 35)

Every error on this page is fixed. The hours match Google in a valid format, the business (not "albertgalopastor1987") is the author, and the business node now carries geo, a clean map link, service area, founding year, price range and 6 sameAs profiles. Every service page has a Service node, every page has a BreadcrumbList, and 9 pages have FAQPage markup that matches the visible questions. What's left needs the client or the off-site cleanup: more sameAs profiles once Yelp, YellowPages and Nextdoor are corrected, and the official legal name.

Item	Status	What's live now
Hours	Fixed Oct 7	Mo,Tu,We,Th,Fr 08:00-18:00, Sa 08:00-16:00; Sunday omitted (matches Google)
Article/Person "albertgalopastor1987"	Fixed Oct 7	Pages reassigned to the business; the Person node is removed and every Article/BlogPosting author is {"@id": "#organization"}
sameAs	Fixed Oct 7	6 profiles: Facebook, Instagram, Google Maps place, BBB, CARFAX, MapQuest (playbook target 5–10)
geo, hasMap, areaServed, foundingDate, priceRange	Fixed Oct 7	29.8650537,-95.7030771; Google Maps place link; Katy, TX; 2017; $$
Service markup	Fixed Oct 7	A Service node (name, serviceType, provider, areaServed) on 20 service pages
BreadcrumbList	Fixed Oct 7	Rank Math breadcrumb markup on (no visible change to the design)
FAQPage	Fixed Oct 7	On 9 service pages, built from the visible questions
More sameAs (Yelp, YellowPages, Nextdoor)	Blocked: listings need fixing first	Their hours/phone conflict with the site; add them after the owner corrects them
Official name / legalName	Blocked: client	Site uses "Northwest Express Auto Care"; D&B says "NORTHWEST EXPRESS AUTO CARE, LLC"; GBP says "Northwest Express Care"
Founder Person node	Blocked: client	Needs the owner's name
Rich Results Test	In progress	JSON-LD parses cleanly on home, service, post and About pages; a manual Rich Results Test run is still to do

What's Detected

Page(s)	JSON-LD	Types
86 pages (home, every service, every make page, …)	1 Rank Math Pro @graph	Place, AutoRepair + Organization, WebSite, ImageObject, WebPage, Person (albertgalopastor1987), Article
/about/	1 Rank Math Pro @graph	Place, AutoRepair + Organization, WebSite, ImageObject, AboutPage
/hello-world/	1 Rank Math Pro @graph	… WebPage, Person, BlogPosting (the default WordPress post; delete it, H1)
Anywhere	—	Missing: geo, sameAs, priceRange, areaServed, hasMap, foundingDate, Service, Offer, FAQPage, BreadcrumbList

The Current Business Node

This is what Rank Math publishes on every page today (trimmed):

{
  "@type": ["AutoRepair", "Organization"],
  "@id": "https://nweautocare.com/#organization",
  "name": "Northwest Express Auto Care",
  "url": "https://nweautocare.com",
  "email": "nwexpressautocare@gmail.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "19144 W Little York Rd Suite B",
    "postalCode": "77449",
    "addressCountry": "US",
    "addressRegion": "Texas",
    "addressLocality": "Katy"
  },
  "openingHours": [
    "Monday,Friday 08:00-19:00",
    "Tuesday,Wednesday,Thursday 08:00-18:00",
    "Saturday 08:00–16:00",
    "Sunday CLOSE"
  ],
  "legalName": "Northwest Express Auto Care",
  "telephone": "+1 832-683-4487"
}

Errors

The hours are wrong, and two lines can't be read by machines Fixed Oct 7

Rank Math has Monday and Friday set to 08:00-19:00. The Google Business Profile says Mon–Fri 8 AM–6 PM, Sat 8 AM–4 PM, Sun closed, and so does the site's header ("Monday 8 AM to Friday 6 PM"). Saturday's line uses an en-dash (08:00–16:00) instead of a hyphen, and "Sunday CLOSE" isn't a valid value (a closed day should simply be left out). This matters beyond Google: Brave's AI summary currently tells people the shop is open "Mon-Fri 8:00 AM - 7:00 PM" and "Sun 9:00 AM - 1:00 PM." Confirm the real hours with the client (open question 4), then set them once in Rank Math and everywhere else (H6).

Status, October 7: Rank Math now outputs Mo,Tu,We,Th,Fr 08:00-18:00 and Sa 08:00-16:00, with no Sunday line. The visible header and footer say the same. The hidden 7:30–5:30 hours in the template code were removed. If the client confirms different hours, change them in one place: Rank Math → Local SEO.

86 pages say they're articles by "albertgalopastor1987" Fixed Oct 7

Rank Math's default schema type for pages is Article, with the WordPress user who created the page as the author. That's the original installer's login, albertgalopastor1987, published as a Person with a Gravatar image and a link to /author/albertgalopastor1987/. So the homepage, every service page and every make page tell search engines they're blog articles by an unknown person, not pages of an auto repair shop. Fix: Rank Math → Titles & Meta → Pages → Schema Type = None (the AutoRepair, WebSite and WebPage nodes stay), and reassign the pages to a real author when the admin accounts are cleaned up (H2).

Status, October 7: Turning the schema type off removed all JSON-LD in testing, so the Article type stays. But every page is now owned by the "Northwest Express Auto Care" author, the Person node is removed, and the Article author points at the business node itself. The author archive is disabled.

No links to the business's other profiles (sameAs) Fixed Oct 7

Rank Math has no social profiles saved, so the business node has no sameAs. That's the property that tells Google and AI tools "this website, this Facebook page, this BBB listing and this Google Maps place are all the same business." It matters even more here, because Google, Bing and Brave currently connect the business to nwautocaretx.com instead of this site (C2). At least 8 profiles exist and can be linked (see below).

Status, October 7: 6 sameAs profiles are live: Facebook, Instagram, the Google Maps place, BBB, CARFAX and MapQuest. Yelp, YellowPages and Nextdoor are held back until their wrong hours and phone are fixed.

Missing location and business facts Fixed Oct 7

No geo coordinates, hasMap, areaServed, priceRange or foundingDate. The About page says 2017; the Google Maps pin is at 29.8650537, -95.7030771. The name also differs from the Google listing ("Northwest Express Care"), so pick one name first (C2, H6).

Status, October 7: geo, a clean hasMap (Google place link), areaServed (Katy, TX), foundingDate 2017 and priceRange $$ are live. The name question (Google listing says "Northwest Express Care") is still with the client.

Not errors, but worth knowing In progress

addressRegion is "Texas"; "TX" is the more common form but both validate. The email is a Gmail address, which is valid. legalName is "Northwest Express Auto Care"; D&B lists the company as NORTHWEST EXPRESS AUTO CARE, LLC, so confirm which the client wants.

Status, October 7: addressRegion is now "TX". legalName is unchanged until the client confirms whether to add ", LLC".

Profiles for sameAs

These listings for this business turned up in Brave and Bing results today. Use the exact profile URLs once the client confirms each is theirs, and fix any wrong facts on them first (H6). The playbook target is 5–10.

Profile	URL (as found)	Fix before linking
Google Maps	Place ID ChIJ4ZWCvJHXQIYRj8dWFCKALpw (from the site's review link)	Website → nweautocare.com; name (C2)
Facebook	https://www.facebook.com/nweautocare	—
Yelp	yelp.com listing "Northwest Express Auto Care - Katy, TX"	Hours (lists 8–7); claim it (M8)
BBB	https://www.bbb.org/us/tx/katy/profile/auto-repair/northwest-express-auto-care-0915-90061328	—
CARFAX	carfax.com/Reviews-Northwest-Express-Auto-Care-Katy-TX_RHXFSY9F1Q	—
Nextdoor	nextdoor.com listing	Phone typo 832-683-4478; "30 years / second generation"
YellowPages	yellowpages.com listing	Hours (lists 8–7)
MapQuest	mapquest.com/us/texas/northwest-express-auto-care-375196925	—
Dun & Bradstreet	dnb.com company profile (NORTHWEST EXPRESS AUTO CARE, LLC)	—
AutoTechIQ, ChamberofCommerce.com	listings found	—

Corrected Business Node (ready to paste, H3)

The cleanest way is to enter these values in Rank Math → Titles & Meta → Local SEO (hours, coordinates, social profiles, price range). If anything Rank Math can't hold is needed, paste the block below as a custom schema in Rank Math Pro and turn off its default business node, so the page never carries two. Two values need the client's OK before publishing: the hours (we used Google's: Mon–Fri 8–6) and priceRange "$$" (our placeholder). Replace the sameAs URLs with the exact profile URLs once confirmed.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AutoRepair",
  "@id": "https://nweautocare.com/#organization",
  "name": "Northwest Express Auto Care",
  "legalName": "Northwest Express Auto Care, LLC",
  "url": "https://nweautocare.com/",
  "logo": "https://nweautocare.com/wp-content/uploads/2026/02/cropped-auto-repair-oil-change-katy-tx-logo-nw.png",
  "image": "https://nweautocare.com/wp-content/uploads/2026/02/cropped-auto-repair-oil-change-katy-tx-logo-nw.png",
  "telephone": "+1-832-683-4487",
  "email": "nwexpressautocare@gmail.com",
  "foundingDate": "2017",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "19144 W Little York Rd Suite B",
    "addressLocality": "Katy",
    "addressRegion": "TX",
    "postalCode": "77449",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 29.8650537,
    "longitude": -95.7030771
  },
  "hasMap": "https://www.google.com/maps/place/?q=place_id:ChIJ4ZWCvJHXQIYRj8dWFCKALpw",
  "areaServed": [
    { "@type": "City", "name": "Katy, TX" },
    { "@type": "City", "name": "Houston, TX" },
    { "@type": "City", "name": "Cypress, TX" }
  ],
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "08:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "08:00",
      "closes": "16:00"
    }
  ],
  "paymentAccepted": "Cash, Credit Card, Financing",
  "sameAs": [
    "https://www.facebook.com/nweautocare",
    "https://www.bbb.org/us/tx/katy/profile/auto-repair/northwest-express-auto-care-0915-90061328",
    "https://www.carfax.com/Reviews-Northwest-Express-Auto-Care-Katy-TX_RHXFSY9F1Q",
    "https://www.mapquest.com/us/texas/northwest-express-auto-care-375196925",
    "YELP_PROFILE_URL",
    "NEXTDOOR_PROFILE_URL",
    "YELLOWPAGES_PROFILE_URL",
    "DNB_PROFILE_URL"
  ]
}
</script>

Notes: areaServed includes Cypress only because "auto repair cypress tx" (260/mo) is a target; drop it if the client doesn't want it. paymentAccepted reflects the financing page (Synchrony, Koalafi) and should be confirmed. Leave out aggregateRating: Google ignores self-served review stars for a business about itself, and copying the 4.5 / 268 by hand would go stale. Add the founder as a Person once the client gives the owner's name (M6).

Service Markup (one per kept service page)

After the duplicates are consolidated (H1), each kept service page can carry a small Service node pointing at the business. Example for the oil change page; add an offers block only when the client confirms a published price (M4).

{
  "@context": "https://schema.org",
  "@type": "Service",
  "@id": "https://nweautocare.com/oil-change/#service",
  "name": "Oil Change in Katy, TX",
  "serviceType": "Oil change",
  "provider": { "@id": "https://nweautocare.com/#organization" },
  "areaServed": { "@type": "City", "name": "Katy, TX" },
  "url": "https://nweautocare.com/oil-change/"
}

FAQ markup: Google no longer shows FAQ rich results for most sites, so FAQPage markup is optional. The question-and-answer structure on the page is what matters for AI answers (M4; see Schema & GEO Tactics).

Checklist

Done Oct 7: Fix hours (Mon–Fri 08:00–18:00, Sat 08:00–16:00, Sunday omitted) after the client confirms
Done Oct 7 (different method): author is the business, Person removed. Planned: Pages schema type → None (removes 86 Article + Person "albertgalopastor1987" nodes)
Done Oct 7 (6 sameAs; 3 more after directory cleanup): Add sameAs (8+ confirmed profiles), geo, hasMap, areaServed, foundingDate 2017, priceRange
Blocked: client. Decide the one official name and legal name, then match GBP and directories (C2, H6)
Done Oct 7 (20 pages): Add Service nodes to each kept service page after H1 consolidation
Partly done: JSON-LD validated by parser on 4 page types. Re-test the homepage and one service page in Google's Rich Results Test and the Schema.org validator; target zero errors
AutoRepair type, address, phone and logo are already correct